New In Tokyo is an independent publication covering travel. Who we are, what we cover and how we work.
New In Tokyo is an independent publication covering travel. Tokyo openings, neighbourhood reporting and travel notes for a city that never stops rebuilding itself.
We publish explanatory and reported pieces for a general audience: readers who want to understand a subject properly rather than skim a summary of it. Our work is organised around the questions readers actually arrive with — what changed, what it means, what it costs, and what to do about it.
We write for an international readership, with particular attention to readers in the United States and India. Where a rule, price or practice differs by country, we say so rather than assuming one market stands in for all of them.
Every article is written or reviewed by a person before it is published. We name our sources where naming them helps the reader check our work, we link to primary material rather than to coverage of it where we can, and we correct our mistakes in the open. The full standard is set out in our Editorial Policy.
Advertising and sponsorship never decide what we cover or what we conclude. Commercial relationships are disclosed on the page they affect. Our advertising is served programmatically and our commercial team has no input into editorial judgements.
New In Tokyo is funded by advertising, including content-recommendation units supplied by third-party advertising partners, and in some articles by affiliate links. Affiliate arrangements pay us a commission if you buy through a link; they never change our verdict, and we flag them where they appear. See our Disclaimer for the full position.
New In Tokyo is published and operated by Isha Jain, who is responsible for its content.
Corrections, story tips, licensing questions and partnership enquiries are all welcome. The fastest route is the form on our Contact page, and we aim to reply to everything within two working days.
